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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
Topman removes shirts 'glamourising' domestic violence
2+ day, 2+ hour ago (252+ words) by Matthew Chapman | 15 September 2011 Topman has withdrawn two T-shirts from its stores after a Twitter backlash which claimed that the T-shirts' slogans were misogynistic and condoned domestic violence. The text on one of the printed T-shirts read, "I’m so sorry,…...
Now TV opens Game of Thrones-inspired tattoo studio
2+ day, 11+ hour ago (23+ words) campaignlive.co.uk Guests will be able to stream an episode of the show at the activation....
In pictures: McVitie’s creates ice cream van for London sampling campaign
2+ day, 11+ hour ago (38+ words) Campaign UK United Biscuits brand McVities is celebrating the launch of its limited edition range of ice creams by distributing samples to Londoners in a branded van....
How easyJet targeted spontaneous travellers with a cafe
2+ day, 8+ hour ago (29+ words) Campaign UK EasyJet, the budget airline, opened a Dutch-inspired pop-up café offering local cuisine sprinkles on bread to promote spontaneous travel....
Cadbury sweetens Aussie palates with Facebook-powered vending machine
2+ day, 11+ hour ago (39+ words) Campaign UK A Facebook-powered vending machine dubbed The Joy Generator is selecting chocolate based on Australian consumers' likes and interests and then dispensing bars of confectionery, in a stunt for Cadbury....
Indian brand to launch £10,000 electric car in London, Sainsbury’s considers raising £1.3bn offer for Argos, and Buzzfeed unveils new cross-platform ad format
2+ day, 14+ hour ago (473+ words) by Daniel Farey-Jones | 14 March 2016 Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos. Indian manufacturer Mahindra is launching its e2o car in London next month, its first crack at a…...
Yorkshire Tea enlists celebs in biggest-ever campaign
2+ day, 10+ hour ago (26+ words) Campaign UK Yorkshire Tea is rolling out a £7m celebrity-studded campaign that marks a creative shift in its advertising....
In pictures: Perrier-Jouët’s hi-tech floral experience with Bompas & Parr
2+ day, 12+ hour ago (35+ words) Campaign UK Champagne brand Perrier-Jouët teamed up with creative duo Bompas & Parr last weekend (11-14 February) to launch an ultra-exotic florist in celebration of Valentine's Day....
Reebok agrees $25m refund for false trainer claims
2+ day, 21+ hour ago (371+ words) by Sarah Shearman | 29 September 2011 Reebok, the sports brand, is being forced to return $25m (£15.9m) to consumers in the US who have bought its "toning" shoes, to settle a case brought by the Federal Trade Commission. The Federal Trade Commission said that…...
BBC stunt rebrands Green Park Tube station as 'Green Planet"
2+ day, 11+ hour ago (247+ words) by Imogen Watson | 7 January 2022 Created in-house, BBC Creative has transformed the busy Tube station into a 'vivid and otherworldly experience for commuters' to promote Sir David Attenborough's latest series. Master of the out-of-home stunt, the BBC has taken over Green…...