3+ week, 5+ day ago   (762+ words) AI can build an itinerary in seconds. News Australia is betting travellers will increasingly want a human to tell them whether any of it is actually worth doing. That proposition sits at the heart of the publisher's latest Beyond ’27 strategy,…...

2+ week, 2+ day ago   (660+ words) Trust Bank is betting on conversational AI to change how customers interact with their finances, after finding that around 80% of its active customers view and analyse their spending transactions every month. The insight has led to the launch of 'Trust…...

3+ week, 3+ day ago   (482+ words) Havas is making Australia a regional hub for AI-enabled production, launching the first Asia Pacific origination Centre of Excellence for its global Prose on Pixels network. The move puts Australia at the centre of Havas’ push to rethink how creative…...

1+ week, 2+ day ago   (597+ words) Claude maker Anthropic is stepping up its build-out across Asia Pacific, appointing former Meta and Deel executive Antonia Sanda to lead communications in Australia and New Zealand while recruiting for a regional marketing leader and a string of new roles…...

5+ mon, 2+ week ago   (972+ words) The next phase of AI in marketing may be less about generating more content or automating individual tasks, and more about co-ordinating the systems, the data and the decisions behind the customer experience. This was the central argument at Adobe…...

3+ week, 3+ day ago   (265+ words) Involved Media has promoted Cristina Spizzica to business intelligence director, putting its AI adoption strategy under the same leader responsible for the agency's business intelligence capabilities. Spizzica will lead the independent media agency's AI initiatives and drive adoption across the…...

1+ week, 2+ day ago   (357+ words) Australian marketers are increasingly worried about how AI systems represent their brands, but new Contentful research suggests many aren't measuring it. The research found 40% of Australian marketing leaders nominate inaccurate representation by AI systems as their biggest concern, almost double…...

1+ week, 5+ day ago   (595+ words) Singaporeans are known to have strong opinions about food, and Grab is putting those exacting standards to work in its latest campaign for 5-Star Eats. Created in collaboration with BLKJ HAVAS and Grab's marketing and in-house creative team, the integrated…...

1+ week, 5+ day ago   (285+ words) Prince Retail has partnered with customer loyalty technology company Capillary Technologies to transform its Prince Royalty rewards programme as the Philippine retailer looks to strengthen customer engagement across its growing store network. Operating under the Prince Hypermart brand, the retailer…...

2+ week, 2+ day ago   (396+ words) Microsoft has appointed Caroline Foo (pictured) as country general manager for the Philippines, as the technology giant looks to accelerate AI and cloud adoption in the market. Foo takes on the role from her previous position as enterprise commercial director…...