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Nando’s wants Singaporeans to smell good about eating healthier Marketing-Interactive Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related professionals.
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News
Omnicom Advertising CEO retires as BBDO chairman takes the helm
3+ week, 4+ day ago (460+ words) Troy Ruhanen (pictured), president and CEO of Omnicom Advertising, is retiring after more than two decades in leadership roles across the group, with BBDO Worldwide chairman Andrew Robertson appointed to succeed him. Robertson takes on the role of CEO of…...
Uber boosts HK-Macau cross-border travel ahead of Golden Week
6+ day, 3+ hour ago (403+ words) Uber has ramped up support for cross-border travel between Hong Kong and Macau ahead of the National Day Golden Week, slashing limousine booking times and rolling out a WeChat mini programme for mainland travellers. This comes six months after Uber's…...
Can a superhero and a robot cut through the 9.9 noise?
1+ mon, 1+ week ago (776+ words) TikTok Shop Singapore has taken its 9.9 campaign beyond the screen and onto the streets of Orchard Road, as the eCommerce platform looks to blur the lines between online shopping and physical retail experiences. At the centre of the campaign is…...
What marketers need to know about Chinamaxxing
1+ mon, 1+ week ago (682+ words) Chinamaxxing is over, the traffic is about to reverse. While western creators have been Chinamaxxing to get a bigger piece of the Asian market, and you can see the results with MrBeast doing very well on China’s YouTube Bilibili.com,…...
Microsoft names Caroline Foo Philippines country general manager
2+ week, 3+ day ago (396+ words) Microsoft has appointed Caroline Foo (pictured) as country general manager for the Philippines, as the technology giant looks to accelerate AI and cloud adoption in the market. Foo takes on the role from her previous position as enterprise commercial director…...
Cathay taps into creator territory to sell Hong Kong one square kilometre at a time
3+ week, 3+ hour ago (279+ words) Cathay Pacific is leaning into creator marketing to drive Australians and New Zealanders back to Hong Kong, expanding its social-first Hong Kong: The Most Fun Per km² campaign across Oceania. The second iteration of the campaign features Australian travel creator Shayla…...
Pizza Hut HK names new marketing director
3+ week, 5+ day ago (177+ words) Pizza Hut has appointed Eric Lam (pictured) as its new marketing director for Hong Kong and Macau, reporting to Janet Lau, deputy general manager, Pizza Hut Hong Kong and Macau. In his new role, Lam is tasked at leading the…...
Ogilvy Thailand names new agency lead as CEO retires
1+ mon, 2+ week ago (439+ words) Ogilvy Thailand has appointed Mettipapan Tongton (pictured left) as Ogilvy lead, as longtime chief executive officer Jiravara Virayavardhana (pictured right) prepares to retire after more than three decades with the agency. Effective August 2026, Tongton will succeed Virayavardhana, who is retiring…...
China’s Hongqi lands in Australia as luxury brand ‘HQ’
1+ mon, 1+ week ago (260+ words) Chinese automotive brand Hongqi is reportedly launching in Australia under the new name HQ, with its first model scheduled to arrive in January 2027. Distributed by Sydney-based Greentech, the luxury brand aims to establish a national dealer network and achieve 30,000 annual…...
Hainan spotlights marine tourism as 2026 inbound visits jump
1+ mon, 1+ week ago (503+ words) Marketing-Interactive China's Hainan province has consistently enhanced its openness to the world, fuelling a surge in cultural tourism demand, with 2026 designated as the "Marine tourism year" and a strategic focus on ocean-themed cultural travel. This strategic focus follows the first…...