5+ day, 5+ hour ago   (674+ words) What does a bottled water brand sound like? For Spritzer, the answer starts with the bottle itself. The Malaysian bottled water brand is giving its “Flow with joy” platform a new sensory dimension with its first sonic logo, a 2.7-second audio…...

5+ day, 5+ hour ago   (294+ words) The finalists for the 15th Annual Marketing Excellence Awards Singapore have been announced, with brands and agencies going head-to-head across 48 categories spanning the breadth of marketing. Finalists will compete for gold, silver and bronze across the categories, as well as the…...

1+ week, 2+ day ago   (713+ words) That shift puts ordinary Indonesians at the centre of the storytelling. A rider helping a fellow motorist, a young person seeking a path out of unemployment, neighbourhoods coming together to celebrate and people choosing composure over conflict all become expressions…...

1+ week, 2+ day ago   (412+ words) CIMB is turning one of the world’s most familiar signals of caution into a symbol of progress, with its latest regional brand film introducing its new “Moving you forward” brand promise. Created in partnership with Chariot Agency and directed by…...

3+ week, 3+ day ago   (265+ words) Involved Media has promoted Cristina Spizzica to business intelligence director, putting its AI adoption strategy under the same leader responsible for the agency's business intelligence capabilities. Spizzica will lead the independent media agency's AI initiatives and drive adoption across the…...

1+ week, 2+ day ago   (357+ words) Australian marketers are increasingly worried about how AI systems represent their brands, but new Contentful research suggests many aren't measuring it. The research found 40% of Australian marketing leaders nominate inaccurate representation by AI systems as their biggest concern, almost double…...

1+ week, 2+ day ago   (239+ words) Created by The Core Agency, The Year That Made Me follows real students and the changes they experienced during their time at UTS College, from finding a sense of belonging to building confidence and recovering when things didn't go to…...

1+ mon, 1+ week ago   (682+ words) Chinamaxxing is over, the traffic is about to reverse. While western creators have been Chinamaxxing to get a bigger piece of the Asian market, and you can see the results with MrBeast doing very well on China’s YouTube Bilibili.com,…...

1+ week, 2+ day ago   (714+ words) Touch ’n Go is celebrating its 30th anniversary by doing something unusual for a brand anniversary: putting itself in the background. Rather than spotlighting its cards, app or payment technology, the Malaysian payments brand has made its own invisibility the centrepiece…...

6+ day, 4+ hour ago   (534+ words) Singapore's Ministry of Health (MOH) is looking for a creative agency to overhaul its social media strategy, manage content across its platforms and develop a new brand mascot. The ministry has issued an invitation to tender for creative and social…...